About me
How I started
It all started with an online store that is still running today and that I still maintain. I did not know how to code: I knew the business had to sell online and that everything I found was either expensive or impossible to understand. So I sat down and learned. That was two years ago, and I am still doing the same thing, only for more people now.
How I work
What matters to me is that a site makes sense without anyone having to explain it. Before picking a color or a typeface I ask who is going to use it: an accessories store for women in their twenties is not the same as a psychologist's website. I adapt the design to the age and the habits of whoever is going to buy, not to whatever is fashionable among designers. If your customer cannot find the buy button, the site does not work, however pretty it looks.